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Virtual Book Tours are Gaining Momentum

The COVID-19 pandemic ushered in several changes that are here to stay, including virtual interviews. For authors doing tours, the shift is a game-changer, as any book marketing pro will confirm. In the past, there was a demand for in-studio appearances or satellite feeds from local TV stations, and virtual interviews were seen as a compromise. Now, virtual access has leveled the playing field, allowing more authors and thought leaders to participate in media opportunities with far less travel, hassle, and cost. As a result, book marketing campaigns can now incorporate virtual interviews.

For authors and thought leaders aiming to excel, careful preparation is key. One of the most critical factors is ensuring high-quality audio, as poor sound can derail even the most insightful conversation. Investing in a reliable headset or earphones with a built-in microphone can make a difference. Equally important is minimizing distractions: background noise from ringing phones, doorbells, or electronic devices can undermine professionalism. Setting personal devices to silent and informing others in your space about your interview can help create the quiet environment necessary for a polished appearance.

Before your virtual appearance, coordinate with your publicist or media contact to confirm which video platform will be used. If you’re unfamiliar with the technology, schedule practice sessions to build confidence and troubleshoot any issues. During the interview, it’s crucial to maintain eye contact by looking directly into the webcam to convey engagement and respect for the host and viewers. Avoid glancing away or checking other parts of your screen, as it can be perceived as a distraction or a lack of interest. Ensure your device is fully charged and, if possible, plugged in throughout the interview.

Position your webcam at eye level to present yourself in the most flattering way and to foster a sense of connection with your audience. Angled shots from above or below can be distracting and diminish your presence. Finally, always remember that once you join the virtual meeting, everything you say and do may be visible or audible to others, so maintain a professional demeanor from start to finish. With thoughtful preparation and attention to these details, authors can make the most of virtual interviews and expand their reach to additional viewers and book buyers in the evolving media landscape.